A White Paper is a report that uses facts and logic to persuade a reader to use a product or service, or to try a new approach.

They can also be called Special Reports, or Executive Briefings, among other names.

White Papers generate leads, help prospects understand a complex product or close sales.

Part of my service is walking you through which type of White Paper is best for your company goals.

Are you selling something new? Are you selling something complex or expensive?

If you answer “yes” to two out of three of these questions, that’s a good indicator that a White Paper could be a great option for you.

A White Paper takes a commitment of time, resources and budget. Before hiring a writer, you want to make sure that a White Paper is indeed the correct tool for your needs.

Part of my service is to help you answer this question, if you have any doubt.

A White Paper can help your customers or future customers understand an issue, solve a problem or make a decision.

The effective White Paper can also be broken down into a host of other content tools, like case studies, blog posts, e-books or information for your website to drive your business forward.

Most companies have questions about how to go about framing and presenting their White Papers. As a White Paper Pro, I can help you answer those questions.