Professional Case Studies
Why Do Case Studies?
A successful Case Study has three roles:
1. Credibility:
It proves that you deliver on your promises.
2. Education:
It explains how your solution works.
3. Validation:
It shows how a client is better off if they use your solution.
How Does a Case Study Help My Business?
The experiences of your clients, in their own words, are some of the most powerful stories you can tell about your business.
Why?
Because you future clients relate to the person or business featured in the story. They can visualize and understand what it looks like when they choose your solution for their problem.
Case Study Structure/Elements
Case Studies can be anywhere between one and four pages.
They have a defined structure that tells a story in a specific order.
Elements:
1. Challenge: A Customer’s pain or goal.
2. Solution: The evaluation process. Why did the customer choose your solution?
3. Results: How is life better for the client having chosen your solution?
The format includes photos, sidebars, pull-quotes and other graphics.
My 10-Step Case Study Process
Recent Projects
INTNL/HUMANITARIAN
NGO/WOMEN/CHILDREN NON-PROFITS.
SCIENCE/TECHNOLOGY
MEDICAL/TECHNOLOGY/AI
ENVIRONMENT/SUSTAINABILITY
APPAREL, TRAVEL, GREEN HOMEBUILDING, OCEAN, PLASTICS, ETC.
Why Hire Me?
I have over 20 years experience as a journalist and business writer.
I earned earned my Case Study Certification through an intensive, hands-on interactive course with one of the country’s best-known Case Study writers, Casey Hibbard, through American Writers and Artists, Inc, (AWAI.com) an industry leader in Copy and Content writing.
I am available to write Case Studies on any subject matter. I have a strong background and interest in these topics.
REAL ESTATE
COMMERCIAL, RESIDENTIAL AND INVESTORS
ENTREPRENEURS/SMALL BUSINESS
CONCEIVING, STARTING, GROWING, MANAGING, SELLING A SMALL BUSINESS
HEALTH, SPORTS AND FITNESS
MOUNTAIN, OCEAN SPORTS, GENERAL H&F, FITNESS TECHNOLOGY